It is important to take note of the actual sheets per roll and the weight of the case when comparing toilet tissue. Many retail rolls that appear inexpensive have sheet counts down to 170 sheets (approx. 60% less) per roll and are embossed and puffed up to look the same size. What you are buying is a bunch of air that looks like a full roll. These rolls are used up faster and create maintenance problems for businesses by having to be replaced more frequently.What you are really buying is pounds of paper and sheets not rolls.